How On Site Sales Assist Helped Double Sales?

How On Site Sales Assist Helped Double Sales?

When you think about On-Site Sales Assist, what is the first thing that comes to mind? Is it another salesperson, is it a clerk who processes the transaction, or is it maybe a person that helps re-stock and bring the product out?

That’s what I thought until I was presented with an opportunity to bring in a sales-assist team for one of my 18-day events and I had a decision to make. It was tough because I had the budget to do so but I couldn’t see the value in doing so.  

I have always struggled with the concept of hiring a team of people to “assist in sales” mainly because I thought these teams of people are not fully immersed with my brand and because I couldn’t justify getting help when my team was big enough to handle the volume without any help.

I evaluated the pros and cons and decided that for this particular event I would give it a shot. The presentation the team put together changed my paradigm of what a sales assist team is and how they will benefit my event. With more than a pinch of hesitation, I embraced this partnership and launched the event.

On Site Sales Assist


Two days into the event I was already sold on the idea of hiring a sales assist team. Here are the 3 reasons why:

1. They were special event experts

Although my team was composed of sales professionals a lot of them have not done special events before. Selling at trade-shows, off-site events and special events is very different than selling in a retail location. We were targeting customers who had no intention of buying our product before engaging in a conversation with us and the sales assist team did exactly that, engaged walk-by traffic in conversations.

After they engaged them in a conversation, they were able to filter the opportunity customers with a few questions and bring in a sales professional to take over the conversation. They had designed games and activities to help engage the crowd without focusing on our product directly. The purpose of the activities and games was to show the crowd a good time, create a memory, and make people comfortable in our environment.

2. They allowed my team to do what they do best

By not having to worry about bringing customers in and trying to engage a crowd, my team was able to focus on what they do best. They spent a lot of their time discovering needs, connecting with customers, presenting solutions, and closing sales. They didn’t have to think about learning a new skill of pro-actively starting a conversation about their product with a crowd that 10 seconds prior to walking by our booth had no intention of buying our product. The whole process really made my team comfortable and feel less out of place.

3. Ultimately they cost less

After seeing the benefits of having a separate team to do the special event type work I started thinking of making this a permanent process for all my off-site events. After looking at the costs involved in hiring temporary staff, hiring a recruiter, designing a training program and turning these employees over as much as I would have to, hiring an on-site sales assist agency is much more cost-effective and better equipped to add value.

Top SEO Tips for Small Businesses

Top SEO Tips for Small Businesses

If you are a small business looking to be found on search engines, you can create a checklist to make sure everything is perfect for your next website article. This SEO checklist won’t protect you from crashing and burning, but it’ll help ensure that you have the best chance to rank high in Google.

Top SEO Tips for Small Businesses

Here are the top SEO tips for small businesses:

1. Choose a good keyword

Say your business provides drain repair services like Draintony, you’ll want to find out what people are actually searching for. Your first step should be choosing a good keyword you want to show up for.

Google Keyword Planner is a free tool that will help you choose a good keyword by showing an estimate for any search phrase. You might need to set up an AdWords account to gain access to Keyword Planner. For example, when you type in drain repair in Keyword Planner, you’ll notice that “drain repair” receives 210 monthly searches in Toronto.

Click here to read more about the tools Google has available to help your small business.

2. Research your competition

So now that you have a keyword you want to try and rank for, you’ll want to go undercover and research your competition. Start by going on “private browsing” mode on your web browser and head to Going on private browsing mode won’t allow Google to use your past search history to influence what you see on the search results page. Ignore any ad results at the top and look at the content on page one of Google. The results on the first page are your competition.

3. Write the best content

You have your keyword, you research your competition, now it’s time to write the best content. Whether you’re creating a web page, blog post, landing page, or an e-commerce store page, it needs to be better than your competition.

4. Put the keyword in your page title

Finished writing the best content possible? You sure it’s going to be better than your competition? Your next step is to put the keyword you’ve chosen on your page title. It doesn’t necessarily have to be the exact phrase, but it can be if you like. You want to make the title interesting enough so people will actually want to click on it. Think of a title that will make people say “Now that is something I would want to read!”

5. Put the keyword in your header

You need to organize your webpage because it’s helpful in showing Google exactly what your blog post is about. Organize your web page by having a large title at the top, followed by several sub-headers through the page. It’s important to use the exact keyword phrase at least once in your sub-headers.

6. Put the keyword in the name and alt-tag of your image

Use images to cement the idea to Google about your post’s topic. There are two ways to do this: the image name and the image alt tag.

Change the name of the image on your computer before uploading it. Re-name the file to something like “drain repair 1.jpg” instead of a generic file name like “12345.jpg.” Then, upload it to your website.

After you upload the image to your website, change the alt tag to a text that will describe the photo just in case the photo can’t load for some reason on a web browser.

Related Article: 3 ways to Boost SEO On Your WordPress Site

7. Use the keyword in the URL and in the post

Another way to help Google determine what your post is about is the URL. You want Google to choose your website when it’s deciding whether or not to show a certain page. For example, which of the following URLs do you think Google will like better?


8. Insert internal links

You should always internally link other pages on your website, especially the ones with your best SEO content.

9. Get external links

External links are from websites other than your own. Google relies on external links to determine how good a post is. Therefore, you‘re going to have to do some link building, which means reaching out to other websites other to ask for links.

Hopefully, these top SEO tips can help your small business when it comes to creating your next website article. If you have any questions, feel free to drop a comment below!


About Retailors Group

The team at Retailors Group has over 15 years of retail sales and field marketing experience. Retailors Group takes the time to understand your brand and align your core values into a tailor-made solution that builds a long-lasting relationship with your consumers.

We offer services in Experiential Field Marketing, On-site Sales Assist, Retail Management, and Digital Marketing.

What is Content Marketing and How Can It Help Your Business?

In a nutshell, Content Marketing is an indirect way of connecting with consumers through materials that do not directly promote a product or service but instead sparks interest and thoughts around products or services that you do sell.

The intended outcome of using Content Marketing would be to gain a new customer but the path at gaining that new customer is very different than your traditional marketing efforts.

If you are able to provide relevant and useful information to consumers that perhaps answers a question or educates them on something that you do, you are taking steps towards showing the public that you are an authority in your industry and a trusted source on that topic. This will give you credibility and increase your audience. Once your audience increases, you will now have a larger and more engaged group of individuals to directly advertise to.

Furthermore, Content Marketing is great for your Search Engine Optimization. The greater content that you produce and share on various platforms, the greater the chances your content will be shared by others, sending positive signals to search engines like Google on how relevant and authoritative your website is.

There are various forms of Content Marketing and we will cover some of them off in this article.

Blog Posts

Posting regular and informative blogs on your company’s website is a great way to educate consumers on your products or services. To really make this work though you should always try to write your blog in a way that answers a question or educates consumers on something that they may have never known.

One of our partners, AWealth, has a very informative blog on Financial Services on their website. Here is one of their blogs on ‘What is an RRSP Loan?’.

As you can see, AWealth wrote this blog to answer a question. At the same time, it also served as an educational piece. The key part about the article was there was no hard sell on getting an RRSP or RRSP loan from them.

Social Posts

Being active on Social Media is perhaps one of the most popular forms of Content Marketing. As of January 2018, Statista reported that Facebook had 2.2 billion active users on its platform! Talk about a wide audience to market to.

The important thing to remember about your posts is to answer a question or to educate. With social media, you can also diversify what you’re posting. Get your customers involved with sharing their photos of them using your product or service. Share other companies or individual blogs that relate to your business on your social site. You can even use this opportunity to showcase pictures of your product or your service in action.

Our partner, Bamboo Legend, does a great job with content marketing on their Instagram account. Their posts showcase their mouth-savouring food but they also take an opportunity to educate the masses on Thai culture.


Infographics are graphic visual representations of data or information that are intended to present complex information quickly and clearly. (source: TheNextWeb)

Pinterest is a popular platform where infographics are commonly used. We’ve posted some infographics on our Pinterest page to quickly summarize some of our blogs in a more visual manner.

Infographics can also be used nicely within your website to visually show steps or processes that your company uses to get work done. They can also be used within your blogs to better explain detailed points within your article.

Do you have a lot of statistics that you want to better explain to your audience? Infographics will definitely be your best form to represent that.

Other Forms of Content Marketing

Videos are another great form of Content Marketing. There are 1.5 billion active YouTube users in the world. Video is steadily becoming the most served up content on the Internet. Google searches commonly show video results on a lot of question-based queries and Facebook also gives greater organic reach on videos.

In the spirit of answering questions and educating users, consider adding a ‘How-To’ section on your website. How-To guides are another form of Content Marketing and are sure to draw a lot of attention giving you once again more authority as a subject matter expert. Mix in some of the suggestions in this article like infographics and videos.

Putting together case studies on previous projects is another way you can indirectly promote your company. Give visitors real-life examples of how your product or service helped a previous client.

Hosting webinars and or seminars is another way to utilize content marketing. This is a great way to communicate with your consumers immediately and directly. Remember, cater to these webinars and seminars to answer a question or to educate.