Quick Guide to Instagram Metrics for Small Businesses

Quick Guide to Instagram Metrics for Small Businesses

Businesses around the world are driving proven results with Instagram. There’s no shortage of marketing tools on Instagram. You can use posts, ads, and stories to market your business to over 1 billion Instagram accounts worldwide. Instagram will help you tap into people’s passions to create deeper relationships with your business and connect to new customers and strengthen relationships with existing ones.

Did you know approximately 80% perfect of accounts follow a business on Instagram? Instagram is a growing social networking service owned by Facebook that businesses shouldn’t be afraid to use. So how can your business get the most out of social media marketing to grow your business and Instagram account?

Creating a Business Instagram Account

When you first sign up for Instagram you’ll have a personal account by default. You’ll need to switch to a business profile in order to be recognized as a business. Switching your personal account to a business profile will allow you to get insights about your posts, stories, and followers.

The first thing you need to do is connect the account with your business’s Facebook page. So go to your profile, tap on Settings, tap on the switch to the business profile, and follow the in-app prompts. You can also click here for more information on how to set up a business profile on Instagram.

Below is a quick guide on Instagram metrics for small businesses.

How to Use Instagram Metrics to Increase Followers & Engagement

1. Measure Your Engagement Rate

Engagement rate is the percentage of likes and comments that your Instagram posts get. So your engagement rate becomes one of the most important Instagram metrics to track. This metric helps you understand how your posts resonate with your followers and how many followers are engaged with your business.

However, Instagram doesn’t calculate your engagement rate for you. In order to calculate the engagement rate, you’ll need to divide the total number of likes and comments by the reach number. Go to your posts and tap on view insights to see the total number of likes, comments, and reach.

According to Influencer Marketing Hub, the average Instagram account has an engagement rate of 3%. If you have an engagement rate of 3% or higher, this means your followers are engaged with your business.

Below is the average engagement rate on Instagram in 2017.

Engagement Rate in 2017 for Instagram

2. Optimize Your Instagram Hashtag

The discovery section in your Instagram insights will help you know where your audience came from and how they found your post. Go to your posts and tap on view insights to see the discovery metrics: reach, impressions, and hashtags.


Reach relates to the number of views, but it narrows it down to unique views. For example, if you have a follower who looks at your posts several times, that follower is only counted once in your reach results for those posts.


Impressions are the number of times your post has been seen by users scrolling by in their feed or clicking through to your business’ profile to view photo.


The number of hashtags will tell you if your hashtag strategy is working. Hashtags will help people discover your posts through hashtags they follow or searched for on the explore page.

3. Know-How Many New People You’re Reaching

Reach is also an important Instagram to track. Reach will help you know how many new people you’re reaching outside of your existing follower. This is important if you want to grow your Instagram account. In order to track your reach by week and day, go to your insights and scroll down to the discovery section.

4. Know When People Stop Watching Your Stories

Stories are similar to Snapchat. You can show off your brand’s personality by sharing multiple photos and videos using Stories. It has so many features such as location suggestions, mention stickers to tag accounts, and question and poll stickers to help boost engagement with your audiences. You can also add music, filters, and effects, and play around with type mode and new fonts to add personality to your Instagram stories. You can click here for a complete guide to Instagram Stories.

One important metric about Instagram Stories is the next stories metric. The next stories metric is the total number of people who have swipe past and moved onto the next account’s story. This will help you understand how interested your audiences are in your Stories and what type of content your followers love or hate. If you have a high next story metric means your viewers didn’t engage with your content, so you should try to experiment with different types of content such as adding questions and poll stickers.

How to Submit Your Website to Google

How to Submit Your Website to Google?

Do you have a business, but don’t have a website? If so, you’re missing out on many opportunities for your business. Wouldn’t you want your customers to know your business and what you can offer them?

You can help your business grow by establishing an online presence with website design. Having a website allows your customers to access your website at any time to browse for the products or services that your business offers. Our team at Retailors Group will take the time to understand your business to ensure that your goals are aligned with your website. Whether you want to utilize a website for branding, to collect leads, or to generate sales, Retailors Group has a solution for you.

And on the other hand, you’ve created an amazing site. Are you ready to share your website with your customers? If so, you need to submit your website to Google so it knows your website exists. Google will crawl and index your content to get your site listed on search results. This happens automatically over a couple of days or weeks, but manually submitting your site to Google will accelerate this process.

How does Google find my content?

Google uses a crawler called the Googlebot to crawl billions of pages on the web. The crawling process starts with Googlebot using a list of URLs generated from previous crawls. Then, it augments those pages with sitemap data provided within Google Search Console. Googlebot also looks for new sites, any broken links, and updates to existing pages.

When the crawling process is complete, the results are fed into Google’s index. Google will look at the information on your webpages such as title tags, meta descriptions, and more.

How can you check if your site is listed in Google? You can check if a particular site is listed by typing in “site:www.yourwebsite.com.” Take a look at the example below for a drain cleaning page.

Example of how to check if your site is listed in Google (Drain Cleaning)

How do I submit my website to Google?

1. Add Your Site to Google Search Console

Log in to Google Search Console to add the URL of your site and select “Add a Property.”

Add your site to Google Search Console

2. Verify Your Site on WordPress

Log in to WordPress and select “Appearance.” Then, select “Editor” and click on “Header.php.” Look for the head tag of the header and paste the HTML tag you copied from Google Search Console. Go back to your Google Search Console dashboard and click “Verify.”

Verify yoursite on WordPress

3. Submit Your Sitemap to Google

Go to your Google Search Console dashboard and select “Crawl,” then “Sitemaps,” and click on “Add/Test Sitemap.” Open a new tab and type in yourwebsite.com/sitemap.xml to get your XML sitemap. Copy everything after https://yourwebsite.com, then go back to your Google Search Console dashboard, paste the sitemap on the box and click “Submit Sitemap.”

Submit Your Sitemap

4. Fetch as Google

Fetching as Google will help your content appear in search results as soon as possible. Go to your Google Search Console dashboard, select “Crawl” and click on “Fetch as Google.”

If you want to fetch your entire website, leave the center box blank, select “Fetch” and choose “Crawl This URL and its Direct Links.” If you are fetching a specific webpage, enter the URL of that webpage, select “Fetch” and choose “Crawl Only This URL.”

Fetch as Google