FIDO

FIDO

Fido is a Canadian wireless telephone company providing service nationally throughout Canada. Fido is owned and operated by Rogers Communications but remains as a separate entity operating their own retail outlets and customer service call centres.

Wireless DNA,  an authorized Fido dealer, contacted Retailors Group to provide on site sales assist during March Break 2018 at their Yonge and Eglinton location.

Retailors Group came in with a team of highly trained Field Retailors who specialized in consumer engagement and sales to engage mall visitors on the benefits of Fido products and services.

The project spanned over 3 days. The team at Retailors Group managed to provide a sales increase versus daily averages prior to the event. On top of the sales, Retailors Group also assisted in increasing interactions through swag giveaways and interception techniques to help inform consumers on Fido as a brand and promoting the visibility of this location.