Quick Guide to Social Media Marketing for Small Businesses - Retailors Group

Quick Guide to Social Media Marketing for Small Businesses

If you’re a small business owner, do you have social media pages? If you don’t have social media pages for your business, we suggest you get onto social media for a variety of reasons.

If you’re a small business owner, do you have social media pages? If you don’t have social media pages for your business, we suggest you get onto social media for a variety of reasons.

Related Article: 7 Reasons Social Media Marketing Is Still Underrated

Social media is not just about liking pictures and entertaining yourself. Social media allows you to create and share content or participate in social networking. For big companies and small businesses, social media marketing is one of the best ways to attract traffic, engage audiences, and drive sales.

Social media marketing has two benefits. The first benefit is increasing exposure; 92% of marketers have increased their exposure through social media. The second benefit is driving additional traffic; 80% of marketers had positive results in traffic through social media.

Related Article: How to Boost Your SEO Using Social Media

Benefits of Social Media Marketing

Source: https://www.smartinsights.com/social-media-marketing/social-media-governance/social-media-marketing-effectiveness-2014/

To make the most out of social media for your business, you need to have an effective social media marketing strategy. However, it takes a lot of time and effort to maintain an interactive social media presence. You can choose to manage your social media pages yourself or hire a professional like the Retailors Group for social media management.

Here are 5 tips for effective social media marketing:

1.) Curate Your Content

Content curation is the process of gathering information relevant to a topic or area of interest.  If you want to grow your audience and become an authority, don’t always promote your OWN content! You’ll need to share a variety of content that would interest your followers to like and share your content.

2.) Schedule Your Post

Make sure you schedule your posts! Scheduling your posts will save you time. Use a social media marketing tool like Later, Buffer, or Hootsuite to schedule your posts to go out at optimum times.  Using social media marketing tools will help you to monitor the engagement of your shares and posts. This will help you identify your best traffic sources and improve your social media marketing strategy.

3.) Don’t Post Too Often

Make sure you don’t post too often! If you start posting too often, you’ll start to feel spammy. Nobody likes being spammed by a company through any methods of communication. If you want your social media marketing to be effective, your content depends on the quality and value and not how often you’re posting on social media.

4.) Tag Influencers

To achieve viral growth, reach out to influencers. Influencers are individuals in your niche who have a big social following. Make sure you tag influencers on your social media posts to encourage them to share your content. You can also reach out to influencers by email or direct message.

5.) Follow Strategically

Don’t wait around for people to follow you. You need to be proactive about building the quality audience by following strategically. Make sure you look for people who are interested in or talk about topics related to your niche.

About Retailors Group

The team at Retailors Group has over 15 years of retail sales and field marketing experience. Retailors Group takes the time to understand your brand and align your core values into a tailor made solution that builds a long lasting relationship with your consumers.

We offer services in Experiential Field Marketing, On-site Sales Assist, Retail Management and Digital Marketing.

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