Retailors Group launches news website iNformedNow.com - Retailors Group

Retailors GroupĀ launches news website iNformedNow.com

Retailors Group Inc. recently launched a news website, iNformedNow.com

Retailors Group Inc. recently launched a news website, iNformedNow.com. The website consists for 4 main news categories: Technology, Lifestyle, Entertainment and World.

With the launch of the website, Retailors Group also opened social media accounts for iNformedNow on Facebook, Twitter and Google+. All of the content that is produced on the website is original and the authors of the articles are all a part of the Retailors Group team.

Likewise, the social media accounts are also managed by Retailors Group. Content that is produced on the website is shared on social media as are original pictures and videos. Promotion of the website was primarily driven from social media. Facebook and Twitter ads were purchased to help boost posts and generate more ‘likes’ on the social media pages.

To help further integrate exposure of the website and posts, Facebook Instant Articles and Google AMP pages were designed. The benefits of adding Facebook Instant Articles include faster loading times, extra paid advertising avenues for the website, and theoretical preferential reach on organic views from Facebook. Google AMP also carries similar benefits, namely faster loading times and theoretical preferential reach on Google searches.

The website was soft launched on June 30th with advertising commencing on July 7th. Since launch, Retailors Group has managed to continuously grow website traffic and social media followers. The continued development of the website will allow Retailors Group to test best practices in digital marketing.

SERVICES PROVIDED ON THIS PROJECT

Social Media Management

We will manage your social media accounts which includes staying active with relevant posts within your industry and helping you communicate with your consumers

Social Media Advertising

Let us help you identify your target audience and launch a targeted social media campaign that will increase leads and improve consumer loyalty

Original Social Content

We will create original content for your website and social media accounts through engaging videos and well written articles

Website Development

Whether you want to create a new website or you have made the decision to finally launch one, we will tailor a solution for your online presence

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