As a small business owner, I hope you have a website. Because if you don’t, then you’re missing out. You’re missing out on the opportunity for your customers to find you on search engines, which means your competitors that have websites are taking business away from you. It’s important to get a website and develop your online presence; the longer you push this aside, the longer it will take for you to be found.
Related Article: Establishing your Online Presence as a New Business Owner
If you HAVEN’T created a website for your business. One of the most popular platforms is a WordPress site. Many celebrities, news outlets, famous blogs, and Fortune 500 companies are using WordPress.
Websites are important to your business. Yeah, you’ve put information about your business like your hours of operation and where you’re located. Yeah, you’ve chosen a great template and the right images to make it look pretty and appealing for customers. But, how are search engines like Google going to help your customers find you? You’re going to need to boost SEO (search engine optimization) on your WordPress site.
Here are three ways you can boost the SEO of your WordPress site:
1. INSERT A TITLE TAG
This is the most important tag when it comes to increasing your rankings on search engines. For search engines like Google to rank your site, it needs to know three things which are: what your content is about, what each page is about, and what your site as a whole is about.
The keywords that you target with your content need to be in your title tag. In order to do this for your WordPress website:
1. Go to your WordPress dashboard
2. Click on “Posts.”
3. Select the post you’d like to add a title tag to.
4. Type in what you want as your title tag where the post says “Enter title here.”
2. INSERT A META DESCRIPTION TAG
Below the title, there’s a meta description. A meta description is information that describes what the content is about. There should be continuity between your title tag and your meta description.
Related Article: Quick SEO Guide for Small Businesses
As you can see, the focus keywords for the title tag are also in the meta description, “Experiential Field Marketing.” This makes it easier for a search engine to recognize what you’re talking about which will help you rank well.
In order to do this for your WordPress site:
1. Go to the post where you want to add a meta description. On the right side, you’ll see a box that says “SEO Description.”
2. Type a meta description that includes your target keyword.
3. INSERT IMAGE ALT TAGS
Don’t forget to ignore your images! Just remember that people don’t only search in Google under the “All” tab. There are some people that will also search under the “Images” tab. Therefore, you need to include alt tags on all of your images.
In order to do this for your WordPress site:
1. Go to the post with an image. Click on the image and you’ll see this bar.
2. Click on the pencil.
3. On the side, you’ll see an empty box that’s labeled “Alt text.” Type something that describes what the image is about.
After completing these steps to boost SEO, you will be in a better position to be found by search engines.
About Retailors Group
The team at Retailors Group has over 15 years of retail sales and field marketing experience. Retailors Group takes the time to understand your brand and align your core values into a tailor-made solution that builds a long-lasting relationship with your consumers.
We offer services in Experiential Field Marketing, On-site Sales Assist, Retail Management, and Digital Marketing.