Content Marketing Services | Retailors Group Inc.

Content Marketing Servies

61% of consumers' buying decision is influenced by custom content

Your Digital Marketing strategy requires a diverse approach if you are going to attract a wide audience that is engaged in your brand.

Many times, small business owners want instant gratification when spending marketing dollars. Call-to-action marketing tactics should definitely be an approach in your strategy, but developing a brand identity and loyal following is essential to long term and sustainable growth.

This where Content Marketing Services come in. Instead of advertising your product or services directly to your consumers, you take a different approach by providing your audience with relevant and useful information that helps solve a problem, answer a question or teach a concept.

By becoming an authority and resource in your field, you will gain more credibility and a larger following. From there you will have a larger audience to directly advertise to.

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Services that include Content Marketing

Based on your specific objectives, we offer a variety of services that can help complement your current social media strategy

Search Engine Optimization

A big component of our SEO process is actively producing blog posts for our clients to help with brand credibility as well as search engine trust

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Social Media Marketing

Our Social Media Marketing services include copy and creative for your social media posts

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Videography

We will film and edit video content that can be used for sharing on social media or for video ads

Content Marketing FAQ

Review frequently asked questions about content marketing that we've found businesses have asked

What are examples of Content Marketing

Relevant and useful information is the core value behind content marketing. This useful information can come in the form of the following content:

Blogs
Infographics
Videos
How-to Guides
Social Posts
Case Studies
Webinars
Images

What is an explainer video?

An explainer video, which is a form of content marketing, is an animated video that focuses on describing a business idea or process in a visual manner. Explainer videos are a great and fun way to capture the attention of your audience while still accomplishing your goal of explaining your business idea.

At Retailors Group, we implement a process for producing great quality explainer videos. We will work with you to develop an idea of what you want to accomplish with your explainer video. From there, we write the script, record the voice over and then produce the animation.

Below is an example of an explainer video.