Results Driven Marketing for Home Improvement

Home Improvement Contractors that take a multi-channel online marketing approach receive 400% more leads

Home improvement companies try to attract new clients through a number of different methods. Face-to-face interactions at events or shows allow for some of the most engaging exchanges, as the potential clients can see and feel samples and have their questions answered immediately. Even though these interactions are great for building connections, the number of interactions are limited. Online interactions allow you to expand your reach and engage with more potential clients. The Retailors Group team has helped home improvement businesses create meaningful interactions both in-person and online.

When looking to hire a professional to complete a home improvement project, over 85% of homeowners complete all or a portion of their research online. A large number of those that have received a referral to a home improvement specialist by a friend or family member, have said that they still look into the referred company online.

Having a strong online presence is important for attracting and capturing the attention of new potential clients for home improvement companies. Your website and social media channels are a direct reflection of your business and the quality of work produced.

Online Presence

Designed for businesses looking to establish a professional online presence

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Lead Generation

Designed for businesses looking to rank in order to generate more leads online

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Growing Your Business

Designed for larger businesses that have multiple services in multiple cities

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Take our tailored solution quiz to find out which services will benefit your company

What Our Clients Are Saying

We work with a wide variety of Home Improvement companies, generating leads and increasing their online exposure

Emily Mason, Landmark Home Solutions

Working with the team at Retailors Group is always incredibly enjoyable. The team is knowledgable, professional, and kind. A really great group, and the work is outstanding!

Stephen Morgan, Penguin Basements

By far and away the best SEO company I have dealt with to date. They are right-sized, and more importantly proactive. They take responsibility for online Marketing and SEO in a way far beyond numbers, considering your client demographics and consumer behaviour. Recommended.

Jason Ciot, Southfield Windows & Doors

Our company has been utilizing the Retailors Group services for over a year now and we are glad we switched. Was skeptical at first in regards to SEO ranking but our business has now made it to the first page of Google! They have also completely redesigned our website which we love. Thank you!


Home Improvement Marketing FAQ

Review frequently asked questions about our Home Improvement Marketing services that we've found businesses have asked

The Retailors Group team has helped home improvement companies across Canada build their online infrastructure as well as generate leads online and in-person at events such as home shows and community festivals for multiple trades, including:

  • Windows & Doors
  • Custom Home Design and Build
  • Home Additions and Remodeling
  • Complete Condo Remodeling
  • Basement Finishing
  • Kitchen & Bathroom Remodels
  • Garage Organization
  • Garage Doors
  • Plumbing
  • Drain Repair
  • Basement Waterproofing
  • Heating and Air Conditioning
  • Roofing
  • Electrical
  • Fire, Water and Mold Restoration
  • Custom Closets & Storage Solutions
  • Flooring
  • Landscaping
  • Irrigation System Installation & Maintenance

We have adapted our tried and tested approach for each of the above trades to help home improvement companies achieve their individual needs, from brand development and exposure to ranking on the first page of Google for industry-specific search terms and lead generation.

Yes, we do work with multiple companies in the same trade across Canada, however, we limit our partnerships based on service areas. We will only work with a maximum of two similar businesses in any service area. This ensures the best possible results from our efforts for each of our partners.

We have a variety of options to help generate leads for your home improvement business. Our most popular monthly program is multi-faceted and includes SEO, Paid Digital Advertising (both Google and Social media), Social Media Marketing, and Contest Creation.

For Windows and Doors companies and Kitchen and Bath companies, we do offer a guaranteed lead generation program that is not based on a monthly fee but on the number of leads.

Absolutely not, all leads generated are specifically for your company, as we only use your company’s branding for your lead generation initiatives. We do not generate leads under our own or generic branding.

Yes, we have found great success with our Field Marketing and On-Site Sales Assist programs for Home Improvement companies.

Local and national home shows provide a great opportunity for home improvement companies to interact face to face with potential clients. Our team of Field Retailors helps intercept show visitors and attract a crowd to your booth or display while representing your brand in a professional manner. Our team will energetically promote a promotion or a branded contest to get the attention of show visitors, once they begin interacting with show guests they will strategically ask qualifying questions to see if they are a fit for your product or service. If they do match the identified audience, they will be passed on to your sales representatives to continue the conversation about your services.

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