If you are already investing marketing dollars in online lead generation I am sure you have encountered some leads that are tough to book. Either they are not easy to get a hold of or they don’t remember asking to be contacted. This is a common problem and there are a few things you can do with your online marketing efforts to minimize these. 

Don’t Make it Too Easy  

Having a prospect put in some effort in order to submit their information, is not a bad thing. If you are running Facebook ads, avoid using Facebook lead generation forms that automatically pre-fill the prospect’s information from their Facebook profile. Include several fields that must be filled out manually, this will eliminate most trigger happy users and generate more serious inquiries. 

Avoid Click-Bait Promotions

In short, don’t list offers that you know are not available to the majority of your prospects. An outrageous promotion may be eye catching and may entice users to engage with your ad, eventually it leads to more questions and less bookings. Consumers know that if something seems too good to be true, it probably is. 

Ask Pre-Qualifying Questions Early 

When a user engages with your ad, before inviting them to leave their information, ask a couple pre-qualifying questions and get them to engage with your brand. Some pre-qualifying question examples include asking about their property type, number of windows they want replaced or style of windows they are looking at installing. 

Ask Your Prospects How They Would Like To Be Contacted

Not everyone is comfortable with speaking on the phone. Ask your prospects how they would like to be contacted. Is it Email, SMS, phone, Social media? Your chances of booking an in-home consultation increases significantly if you tailor your communication to the client’s preference. 

When it comes to lead generation, it is always better to have fewer, well qualified leads than having more cold or slightly warm leads. Following the above suggestions will help your online lead generation efforts yield better results while reducing the overall cost per lead.