Many website owners have problems with getting the desired amount of traffic on their websites. There are many strategies which can help enhance traffic, and even though it is not an appropriate strategy for every website, search engine optimization is one of the best strategies out there.
What Is Search Engine Optimization?
Search engine optimization, or SEO, is a process which helps the growth of the online visibility of a website so that it gets the unpaid (also known as organic, natural, earned) results which are the goal of every webmaster. It may target different kinds of search such as image, video, academic, news, and industry-specific vertical search engines.
Who Controls the Market?
With 2.3 million searches performed per second, Google is the leader among the search engines, and with 92.59% of the mobile devices and 72.87% of desktop searches belonging to the company, it has the biggest chunk of the market shares.
Other major search engines include Baidu, Bing, Yahoo, and Yandex who have control of the smaller part of the shares.
What Are the Ranking Factors?
1. Page speed
Top ranking sites have 1,900 ms page speed.
2. Content quality
Longer and informative content ranks higher.
3. Backlink profile
Rank 1 websites have more links.
4. Bounce rate
The bounce rate of rank 1 websites is lower.
5. SSL Security
27% of top search results use https.
6. Click through rate
Higher CTR leads to higher rankings.
7. LSI Keywords
These keywords help Google understand what a page is aboutImages – Most of page 1 results have an image on their page.
What Lies Ahead?
Most searchers are moving mobile as search on mobile devices is starting to dominate. Search engines such as Google are getting along with the trend. They require that websites become mobile friendly, or get out of the search.
Take a look at the infographic which follows to better understand SEO in 2018.