Engaging consumers with all of the different media options available has never been more difficult. To ensure your consumers remember your brand with all of the marketing noise around them is a challenge every company faces. That is where experiential marketing can help.
Experiential marketing is a marketing strategy that involves direct face-to-face engagement with consumers in an interactive way. This strategy works most effectively in high traffic environments like retail and events.
So with a tight marketing budget, why would you consider this strategy for your next campaign?
Traditional marketing strategies like digital marketing or print are essential for day-to-day marketing but nothing beats the interaction with a brand in person.
Consider this, the goal you want to achieve in the customer journey is a long term relationship. Meaningful relationships are established, developed and maintained far more effectively face-to-face than any other medium.
As mentioned earlier, competing for your consumer’s attention is very difficult. Using experiential marketing is the perfect strategy to help you stand out.
When experiential field marketing is done correctly, it is fun, interactive and engaging. Put the experience in experiential and you have a recipe for a memorable campaign that will allow you to stand apart from the competition.
Give your social media a boost
Trying to get your social media accounts some fresh and exciting content? Nothing gives your social media a better boost than experiential.
Whether you want to get your consumers to interact with your brand on social or just simply post engaging photos and videos of your event, experiential marketing gives you the platform to get creative with your other marketing mediums.
Showcase your products and services
When your company launches a new product or service, the awareness and value proposition needs to be properly conveyed to gain maximum traction.
Everybody learns through different mediums. Some like to read, some like to listen, while others need that explanation from a real person.
Put together an interactive experiential campaign to allow your consumers to touch and feel your product or get a proper explanation on how your service can benefit them.
Generate sales and leads
Getting leads from social, print, tv or radio allows you to get a great reach, but at the end of the day, a trained professional will generate far more sales and leads vs any other medium.
Leveraging an opportunity at a high traffic event can generate sales immediately if that is what your strategy involved, but creating a memorable experience can still be enough to influence someone to buy in the future.
The various marketing strategies that your company currently uses are great for communicating, but the experience from experiential will get your consumers talking and those conversations will lead to loyalty, awareness and sales.
The team at Retailors Group has over 15 years of retail sales and field marketing experience. Retailors Group takes the time to understand your brand and align your core values into a tailor-made solution that builds a long-lasting relationship with your consumers.