Google is the most used search engine in the world. But, did you know Google does a lot more than just searches? Google offers a ton of tools for your small business in addition to its search engine.
You should be taking full advantage of all Google has to offer. Here are some of the best ways Google can help your small business:
1. Google My Business
Do you want FREE advertising on Google? Well, all you have to do is claim your Google My Business listing. When customers search for your business or businesses like yours, Google My Businesses helps you to get found on Google Search and Maps. Below is an example of local Google My Business results for the search “Italian restaurants, Toronto.”
2. Google AdWords
So you have tried organic search, but you want it to rank in Google Search. Google AdWords is Google’s pay-per-click (PPC) product which helps you to create ads that target specific keywords to your business. PPC ads appear above the organic search results on Google. Below is an example of local Google AdWords results for the search “Field Marketing, Mississauga.”
Related Article: Establishing your Online Presence as a New Business Owner
3. Google Keyword Planner
Google Keyword Planner is a tool meant to help your Google AdWords efforts. However, if you are looking to boost your organic search, Google Keyword Planner helps you with your Search Engine Optimization (SEO) efforts by identifying keywords to target. The keywords you select is just as valuable as the content you create when it comes to SEO. This is important because if Google cannot find your site, you’re missing out on opportunities to drive traffic to your business.
4. Google Search Console
As a small business owner, you probably have a website but, can your customers find you on the web? Google Search Console helps you monitor and maintain your site’s presence in Google Search results. The best part about it is that it’s FREE and you don’t have to sign up for Search Console for your site to be included in Google’s search results.
Related Article: Quick SEO Guide for Small Businesses
5. Google Analytics
One of the most popular web analytics tools is Google Analytics. This is an important tool for monitoring and analyzing traffic on your website from SEO and SEM initiatives. According to Google, Google Analytics “helps you analyze visitor traffic and paint a complete picture of your audience and their needs, wherever they are along the path to purchase.”
The team at Retailors Group has over 15 years of retail sales and field marketing experience. Retailors Group takes the time to understand your brand and align your core values into a tailor made solution that builds a long lasting relationship with your consumers.