Project Details
Glentel is a National Wireless Multi-carrier retailer that partnered up with Samsung to set up pop-up stores at the CNE. We partnered up with Samsung and Glentel in order to help the team on-site increase their sales and create exposure for the new Samsung S10 and S10+ devices, We had a team of brand ambassadors on site that encouraged patrons to take a photo with the new Samsung S10/S10+ camera in front of a custom made back-drop with props, and then printed that photo on-site to allow patrons to walk away with something tangible.
In the process of connecting with patrons, we asked some qualifying questions and helped the on-site sales team from Glentel increase their sales. We also designed an online contest that allowed patrons to enter to win a brand new Samsung S10 device. Our team had a total of 21,179 interactions, printed a total of 1717 photos taken with the new Samsung S10/S10+ device, had 1255 contest entries and collected email consent for 420 individuals.
Field Marketing
Contest Creation