Mary Brown’s Chicken and Taters worked with Retailors Group to launch an online sweepstake to celebrate their 50 year anniversary.

We launched a custom entry page where customers could enter a unique code from a play card they received in-store through a qualifying purchase. Customers had a chance to win instant prizes and were entered into a draw for a trip for 2 to St. John’s Newfoundland.

Entrants were also given the opportunity to opt-in to Mary Brown’s email list and were able to gain extra ballots to the trip by following Mary Brown’s on Instagram, Twitter, YouTube and by tweeting a pre-filled tweet promoting the sweepstake