If you’re like most small business owners, you’ve tried different methods of traditional marketing. These methods of traditional marketing include print advertisements such as direct mail and newspaper print ads.
However, you’ve probably overlooked methods of digital marketing despite its importance because you don’t understand it. It is crucial for small businesses to have a digital marketing strategy as it adds credibility to your business and offers a greater return on investment.
What we will cover today is a SEO guide for small businesses which will hopefully give better clarity on how it can help you.
What is SEO?
SEO or Search Engine Optimization is the process of getting traffic from “organic” or “non- paid” search engine results. SEO is required to increase awareness in search engines such as Google, Yahoo and Bing to improve rankings and drive traffic to your website.
Have you ever wondered how websites or local listings are shown and ranked on search engines? Search engines rank websites and local listings according to their relevance to the public. Having good SEO makes it easier for search engines to understand your content for a higher ranking and an improved user experience.
Do I need SEO for my website?
Yes, you need SEO for your website because most Internet users use search engines to look for what you’re offering. Since search engines provide targeted traffic, the words users type into the search box is valuable. If search engines cannot find your site based on the search query, you miss out on opportunities of getting traffic driven to your website.
How can I improve my SEO?
There are three ways you can improve your SEO:
1. Website usability and appearance
Your website should be responsive and organized. This means that it should be easy for users to navigate through your website to achieve their objectives or find the information they need.
2. Using the right keywords
The visibility of your website depends on the right keywords. You should consider how you would search for things online. So, your keywords should be as specific to your business as possible.
3. Creating original and shareable content
It is important to create opportunities for your business. You can do this by sharing your content such as photos, videos and blog posts on social media, as well as to bloggers and influencers. This will help to increase the rank and visibility of your website when users are searching for your business on search engines.
Can I do SEO for myself?
SEO can be difficult enough to make your head spin. However, even understanding the basics can make a big difference. Depending on your time commitment and willingness to learn, you may decide to use this SEO guide and take on SEO yourself or hire an expert to handle it for you.
There are many digital marketing companies like Retailors Group who can help you tailor an online marketing strategy that will increase brand awareness, customer loyalty and generate more leads for sales.