You’ve improved your SEO by optimizing your website’s usability and appearance. You’ve also played around with keywords to figure out what’s right for your business and how to position those keywords strategically. So now you should be creating original and shareable content such as videos, pictures, and blog posts that you can post on your social media.

This is a strategy used by digital marketers called “link building.” Link building is an effort to increase the popularity of your website. The amount and quality of backlinks are an indicator of the popularity of your website. The more backlinks of good quality point to your website, the better the visibility of your website in the search engine results. Therefore, your social media presence can greatly increase your search rankings on Google.

Related Article: 7 Reasons Social Media Marketing is Still Underrated

Here are five ways you can harness the power of social media to boost your SEO strategy:

1. Increase Brand Awareness

Increasing your reputation on social media will increase your online brand presence. This will lead to more branded searches Google, and the more branded searches your brand receives, the higher it’ll rank for non-branded keywords.

2. Influence of Social Sharing

Any indication of a verifiable external source validating your brand or content is grounds for improvement in domain authority. The number of likes, shares, favorites, replies and retweets all count towards this increased authority.

3. Growing Your Number of Followers

Google can detect the number of your followers. So, the total number of followers you have on your social media profiles have a significant influence on your rankings. You can “buy” followers, but it won’t help your rankings. Why would you want fake followers? Fake followers won’t lead to any potential for conversions. You’ll need to grow your following with organic followers.

4. Optimizing Your Post for Searches

You need a strong anchor to serve as your foundation. This could be a video, photo, or a blog post. You’ll need to title it in an accurate and descriptive way. Then, when you post it, you’ll need to use text that’s optimized for a specific type of search. For example, if you wrote a blog post on “best practices for cooking steak,” I would use a specific query like “Have ever wondered how to make the perfect steak?”

5. Encouraging External Inbound Links

Think of your content as bait and your social media profiles as fishing poles. When you create high-quality and authoritative content, you’re “putting the bait in front of the right eyes.” Your main goal is to encourage more external sites to link to your content and social media serves as a broadcast channel.

About Retailors Group

The team at Retailors Group has over 15 years of retail sales and field marketing experience. Retailors Group takes the time to understand your brand and align your core values into a tailor-made solution that builds a long-lasting relationship with your consumers.

We offer services in Experiential Field Marketing, On-site Sales Assist, Retail Management, and Digital Marketing.