You’re probably thinking… If you post on social media once every day it’ll get you likes, shares, traffic, and engagement. If you post on social media twice or even three times a day wouldn’t that give me even more results?
If you want to make the most out of social media for your business, then you need to have an effective social media marketing strategy. Part of your social media marketing strategy is knowing how often you should post on social media.
If you don’t post too often, your audience will forget that you exist. If you post too often, you’ll start to feel spammy and become a complete nuisance. So, you need to find a balance between posting too infrequently and posting too often.
Now you’re probably asking… What should I be doing then? Studies have shown that there are optimal posting frequencies for different social media platforms.
Related Article: Quick Guide to Social Media Marketing
Here is how often to post on social media for small business:
1.) Post on Facebook: 1 per day
You should post at least once per day, with a maximum of two post per day. At a minimum, you should post on your Facebook page 3 times per week.
2.) Post on Twitter: 1 per day to 51 times a day
You can post anywhere from once per day to 51 times a day on Twitter. The recommended number of tweets per day is 15. It’s important to spread your tweets through the day because tweets have an incredibly short shelf life.
3.) Post on Pinterest: 3 Pins, maximum 30 Pins per day
The minimum is 3 Pins per day, with a maximum of 30 Pins per day on Pinterest. The recommended number of Pins per day is 11. You shouldn’t post more than 30 Pins per day because it doesn’t show any additional benefits.
4.) Post on Instagram: No more than 3 times per day
You should post at least once per day, but no more than 3 times per day on Instagram. The recommended number of posts on Instagram is 1-2 per day.
5.) Post on LinkedIn: 2 times a week
You should post at least twice a week, but no more than once each business day.
6.) Post on GooglePlus: 3 times per day
You should post minimum 3 times a week, maximum 3 times a day on GooglePlus. The recommended number of posts on GooglePlus is 2 per day.
This seems pretty hectic right? You have a lot of content to curate and post to schedule! Social media marketing takes a lot of time and effort to maintain. You can always hire a professional like the Retailors Group for social media management.
Well, since you already know how often you should post on social media, now you should be asking… When is the best time to post on social media?
The team at Retailors Group has over 15 years of retail sales and field marketing experience. Retailors Group takes the time to understand your brand and align your core values into a tailor made solution that builds a long lasting relationship with your consumers.