Ensuring your consumers remember your brand with all of the marketing noise around is a challenge, that's where Experiential Marketing comes in.
Business owners and marketers frequently treat it as a second thought—something for an intern to handle, rather than a strategically deep mode of building your reputation and attracting new traffic
Temporary retail establishments have been growing in number; there are several advantages in setting up a pop-up establishment
Retailors Group Inc. recently launched a news website, iNformedNow.com
Tailoring the way brands connect with consumers